Volkswagen GTI - My Edition
  • Volkswagen GTI - My Edition
  • Insight
    The GTI has a rich history of modification and personalisation.

    Idea
    Let the public customise, design and buy their own GTI editions.
  • To celebrate 35 years of GTI, Volkswagen have designed a special edition model. Now it’s your chance.

    Create your completely unique GTI edition inside and out right down to the brochure. Select from thousands of different body kit combinations, including all the previous iconic GTI MKs. Finally add your bespoke artwork to the bodywork.

    Your GTI edition can now be saved, shared and even made and bought. Imagine seeing your GTI edition drive past you in the street with your name under the badge. 

    This would make VW the world's first completely bespoke car manufacturer.  
  • The Hottest Hatch
    The public rate all the people’s GTI editions to find the hottest hatch. Cars go head to head and the public choose the coolest.

    Celebrity and artist entries help to spread the word.  

    The cars are put into a leader board in the form of a racing grid, so you can view the highest rated.
Description
To celebrate 35 years of GTI, VW have made their own special edition. Now it's your chance to design and buy your very own completely unique GTI edition.
Fields
Advertising, Art Direction, Copywriting
Date
2011