TDA - Make the most of your mind
  • TDA - Make the most of your mind
  • Challenge
    Attract the cleverest and highest achievers to teaching by educating them about the new salaries.

    Solution
    We put a price on your head. Giving you a salary based on your intellect and ability.

    The Gray Market.com
    This is where you find out what your talent is worth. Play through a test that assesses your intellect and potential, find out what value TDA put on your head and what you could earn as a teacher. It's a quote for the actual salary you could earn if you became a teacher.

    The whole thing’s social so you can brag to your friends, share your results and see how you stack up against the rest of the nation. The top students are reward with a fast track. A bit like the NFL draft.
  • TDA – Make the most of your mind –TVC script.
    (We create a massive diorama of the contents of someone’s mind. Everything they know visualised and laid out, everything is priced up. Giving you the effect that you’re travelling through someone’s mind)

    We open panning past a shelf of books the books all have prices on the spines. We pull out to reveal the books in a model village, on a table.

    VO: What’s in your head?

    The water cycle is running around the model village, everything has a price on it.

    VO: Everything you know is worth something.

    In the background there’s piles of things, vaguely organised, bikes, instruments, flags of the world.

    VO: Every little fact.

    We flip to the other side of the table to show a chemistry experiment-taking place in a street.

    VO: The things you’ve learned to do, and not do.

    Dripping out of the experiment is black liquid that runs along graph paper, creating the graph.

    VO: We’re putting a price on your knowledge.

    We pull back to show all of this chaos funnelling into a brain.

    VO: Because we need the absolute best minds of today, to share that talent and create the minds of tomorrow. That’s valuable to us. But you already knew that.

    Find out what your brain is really worth at TheGrayMarket.com

    Make the most of your mind. Teach.
Description
To attract to high achievers, we created the Gray Market. A platform that gives you a quote on your intellect and talent. If you then choose to become a teacher you actually earn that salary.
Fields
Advertising, Art Direction, Copywriting
Date
2011