Volkswagen - Play the road
  • Golf - Play the road
  • An app designed to make the best driving roads in Britain better. 
    To heighten the driving experience, we sync music and driving. Artists create tracks that are inspired by, and designed specifically for the best driving roads in Britain. As the driver, every tree, twist and turn, rise and fall you experience will be perfectly in time with the music. Your car’s the needle, you play the road.
  • How will it work  
    The tracks will be triggered via your Play the road App. Connect your smartphone to your car stereo. So the music can play out of your speakers. The GPS knows where you are and triggers the music in time to your location. Giving you the perfect sync of music and driving.
  • Site
    Here you can view the full track list and download the free App. Each artist has a short documentary of their journey to compose their final track. Be a passenger with the artists as they drive their final track.
Description
The Volkswagen Golf is a joy to drive so, let's make the best driving roads in Britain better.
Fields
Advertising, Automotive
Date
2011