Nicorette
- Nicorette
- To make the quitting process as smooth as possible we redesign the pack to look and feel more like the cigarettes they’re used to. We redesign the warnings to remind people try to give it up why they’re doing it.
- We move Nicorette from the aisles, into the tobacco rack behind the counter. So you see it when you’re tempted to buy cigarettes.
Description
Redesign the Nicorette packaging to make quitting that bit easier.
Fields
Advertising, Product Design, Copywriting
Date
2011
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